Spatial tracking for Apple Vision Pro Spatial data analytics ready for the Apple spatial computer The Apple Vision Pro is the Cupertino company’s biggest product launch since the Apple Watch and possibly more important than the success of the iPhone. Spatial computing...
Spatial tracking scales attention metrics in XR What is ‘attention’ and why is it important to the XR industry? ‘Attention’ as a cognitive process has played a surprisingly important role in the evolutionary success of humans. Our attentional operating...
Internet of Behaviour (IoB) implications for XR analytics IoB toolkit unlocks human behaviour in XR The Internet of Behaviour (IoB) is a technology trend with significant opportunities and benefits for Extended Reality (XR). It adds a layer of psychology to the...
Pringles prove AR ad effectiveness with spatial data analytics Spatial tracking for AR advertising campaigns Pringles ‘Meet Frank the Zombie’ advertising campaign in Europe included WebAR alongside multiple Yahoo and Xbox digital media to engage their audience....
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms fight for user attention. The digital marketing and advertising industry understands this more than most, as it...
