Cadbury drive sales with VR retail data analytics

Cadbury drive sales with VR retail data analytics

Cadbury drive retail sales with VR behavioural data insights Consumer research with VR retail data analytics Cadbury create VR retail simulations to test new ideas and optimise how their product range is displayed in store so shoppers choose Cadbury products rather...
Internet of Behaviour (IoB) implications for XR analytics

Internet of Behaviour (IoB) implications for XR analytics

Internet of Behaviour (IoB) implications for XR analytics    IoB toolkit unlocks human behaviour in XR The Internet of Behaviour (IoB) is a technology trend with significant opportunities and benefits for Extended Reality (XR). It adds a layer of psychology to the...
Pringles AR ad effectiveness with spatial data analytics

Pringles AR ad effectiveness with spatial data analytics

Pringles prove AR ad effectiveness with spatial data analytics   Spatial tracking for AR advertising campaigns Pringles ‘Meet Frank the Zombie’ advertising campaign in Europe included WebAR alongside multiple Yahoo and Xbox digital media to engage their audience....
Unity XR data analytics plug-in released

Unity XR data analytics plug-in released

Unity XR data analytics plug-in released   Unity XR data analytics plug-in Creating Extended Reality experiences is one of the best jobs in the world. You’re shaping the future with amazing AR, VR and Metaverse solutions which deliver impact. Proving the value...
XR attention metrics to fuel the Metaverse economy 

XR attention metrics to fuel the Metaverse economy 

XR attention metrics to fuel the Metaverse economy  The attention economy is a fiercely competitive place where consumer brands and media platforms fight for user attention. The digital marketing and advertising industry understands this more than most, as it...