Cadbury drive retail sales with VR behavioural data insights Consumer research with VR retail data analytics Cadbury create VR retail simulations to test new ideas and optimise how their product range is displayed in store so shoppers choose Cadbury products rather...
Internet of Behaviour (IoB) implications for XR analytics IoB toolkit unlocks human behaviour in XR The Internet of Behaviour (IoB) is a technology trend with significant opportunities and benefits for Extended Reality (XR). It adds a layer of psychology to the...
XR attention metrics to fuel the Metaverse economy The attention economy is a fiercely competitive place where consumer brands and media platforms fight for user attention. The digital marketing and advertising industry understands this more than most, as it...
Exclusive XR and Metaverse research into industry metrics Extended Reality and Metaverse research shows the industry is maturing quickly but the computing platform shift necessitates questions about the role of XR in people’s lives and how businesses demonstrate...
XR teenager needs Web3 data intelligence to grow Extended Reality (XR) is currently in its teenage phase; growing quickly, full of ideas and ready to take on the world, but perhaps lacking the wisdom and knowledge to know themselves properly. It’s a path well-trodden...
